Ever wonder why Mack Trucks uses the bulldog as its logo? That adorable face labeled as one only a trucker could love became the company’s mascot almost 100 years ago!
When Mack first came out with its AC model in 1916. These trucks were used by the British and would refer to the trucks as “bulldogs” because of their strength and durability. Whenever there was a tough job to be done the British would say, “Send in the Mack Bulldogs!” Calling these trucks bulldogs was a great compliment coming from the Brits because these dogs were a symbol of strength.
Later, in 1922, Mack Trucks adopted the bulldog as its official symbol and it was printed on sheet metal on either side of a truck. The dog was used as a symbol to show that Mack Trucks offered lower rates on shipping by showing a bulldog destroying a book entitled “shipping costs.”
As the legend goes, in the year 1932, Alfred Fellows Masury, Mack's Chief Engineer was in the hospital and was quite bored. He decided to whittle a bulldog. When he was released from the hospital he made another and applied for a patent. This bulldog design became the iconic Mack symbol and the rest, as they say, is history!
In order to celebrate the heritage of the Mack Truck Bulldog, America On Wheels is holding its Second Annual Bulldog Beauty Contest at the museum's Third Birthday Party on April 9, 2011 at 11am.
Source: macktrucks.com
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